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مدیریت - مطالب آذر 1395

مدیریت

مدیریت اجرایی و مهندسی نقشه برداری

تبریک


ولادت پیامبر محبت محمد مصطفی (ص)و امام جعفر صادق (ع)
بر همگان تهنیت باد .

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  • Investigating the Service Brand, Customers Value and its Perspective

    As there is limited research about branding in this research closes this gap by
    developing and testing a theory of the influence of the service brand on the
    customer value–loyalty process.



    Internet Technology, Crm and Customer Loyalty

    The purpose of this study is to investigate the effect of internet technology on customer loyalty.
    Besides, further discussion of the relationships among internet technology, customer satisfaction, customer
    retention and loyalty are presented. This study has also given more insight into the application of various
    Internet technologies that can be utilized in Customer Relationship Management (CRM) in order to build a
    profitable customer-centric business model.



    The aim of the present study was to investigate causal relationship with the brand personality to Brand trust and brand affect in consumer sport. In this research, causal and data collection tools is a scale developed by the researchers based on Aaker model has been developed Face validity by experts and professionals in sports management and business administration has been confirmed. The population of this study, 300 students of Physical Education and Sports Science, Islamic Azad University Central Tehran were enrolled in the academic year 1392. Data gathered collected using confirmatory factor analysis and application were analyzed by LISREL software. The results showed that the dimensions of brand personality, the Ruggedness and Brand trust and brand affect positive and statistically significant. Significant effect on Brand trust and Sincerity and emotion of brand affect did not have a significant positive impact on the perfect brand affect of Brand trust, but are not so. The conceptual model of Brand trust and brand affect they have an impact on brand loyalty can mean leaves, Research suggests that the presence of the brand personality will contribute to attracting loyal customers.



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    ماهیت اصلی برند ایجاد تمایز است



    توسعه جدایی مالکیت از مدیریت و لزوم ارزیابی عملکرد شرکت ها جستجوی علمی معیار های جدید مناسب ارزیابی عملکرد و نیز
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    نسبت دادن و یژگی های شخصیتی انسان به برندهای تجاری موضوعی است كه در دهه ها ی اخیر كانون توجه
    پژوهشگران بوده است از طرفی همخوانی شخصیت مشتری با شخصیت برند از موضوعاتی است كه م ی تواند در ایجاد
    ارزش ویژه برند نقش اساسی داشته باشد







    محسن یعقوبی


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