هدف از این تحقیق بررسی رابطه بین شخصیت برند و وفاداری مشریان دربخش تجهیزات نقشه برداری می باشد
Purpose – The purpose of this paper is to outline the contributions presented in this special section on the selfie phenomenon and its significance for marketing practice and scholarship. Design/methodology/approach – The significance of the topic is reviewed and themes related to the selfie phenomenon and marketplace issues are discussed in connection with extant research. The contributions of each paper are briefly highlighted and discussed.
Findings – Although the selfie is a relatively new phenomenon, both marketing practice and scholarship have noticed its prominence in consumer lives and potential for generating marketplace insights. Despite its frequently presumed triviality, the selfie is a multifaceted phenomenon of significance to key marketing areas such as branding, consumer behavior or market research. Possible avenues for future research are outlined.
Originality/value – Key issues relating to research into the selfie phenomenon for marketing scholars are illuminated.
Keywords Branding, Social media, , Assemblage, Consumer identity Paper type Viewpoint
Although customer complaining behavior has been studied in
the traditional market place, little research has been done on
handling online customer complaints. This study is aimed at investigating
the effects of post-purchase evaluation factors on propensity
to complain in the onhne versus offline-shopping environment.
Post-purchase evaluation factors from previous studies such as the
degree of dissatisfaction, importance of the purchase, perceived
benefits from complaining, personal characteristics, and situational
infiuences have been examined. A survey was conducted and its
results reveal the different impacts of post-purchase evaluation
factors on propensity to complain in the online versus offline
shopping environments. Further, the results suggest how propensity
to complain infiuence the customer's repeat purchase intention
both in online and offline shopping.
Managing customer trust, satisfaction, and loyalty attitudes of e-commerce services is very important for the long-term growth of many businesses. Previous research has shown that e-retailers experience difficulty maintaining customer loyalty despite the recent rapid growth in Business to Customer (B2C) e-commerce applications. Numerous studies have empirically examined B2C e-commerce customer trust, satisfaction, and loyalty attitudes in various countries. Nevertheless, empirical research on these key constructs of e-commerce in developing Arab countries is generally limited. Thus, the main objective of this paper is to identify the factors that influence the extent to which Saudi consumers trust, are satisfied with, and are loyal towards B2C e-commerce. This study draws on previous research to build a conceptual framework which hypothesizes relationships between these three e-commerce constructs and their antecedents. A survey was conducted among B2C e-commerce customers in the eastern province of Saudi Arabia using a structured self-administered questionnaire. The findings of this study show that B2C e-commerce customer loyalty in Saudi Arabia is strongly influenced by customer satisfaction but weakly influenced by customer trust. The study limitations, implications, along with directions for further research are discussed.
Customer loyalty is always the first focus of the company while lunching a new product in the market. The main objective of our study is to explain the key issue which effect customer loyalty globally in general and particular in Peshawar, KPK, and Pakistan. This research identify the correlation between the factors that we have identified and customer loyalty through hypothesis testing. We used 120 respondent for collecting the data for our study. The data was taken with the help of questionnaire which includes 9 variables and 27 questions and further more each variable includes 3 questions. The data was processed through SPSS. The result of this study shows positive relationship among the customer satisfaction, brand image, customer relationship, trustworthiness, product price, product quality, innovation, after sale services and customer loyalty. Our study conclude that long term business growth and sustainable success is influenced by customer loyalty. but the factors that we have selected for our study has significant relationship with customer loyalty. Our study suggests that the ‘customer is always right’ is golden principle to get customer loyalty.
The death of Apple’s CEO Steve Jobs left many in the business world wondering if Apple would also face a decline in health. However, the subsequent release and over-whelming demand of the new iPhone and iPad showed the world how much this product brand is loved by consumers. Yet what exactly makes Apple consumers loyal to Apple products with an array of similar, yet less expensive, products on the market? Understanding what makes Apple users loyal is important to all companies striving to replicate the kind of brand loyalty that Apple generates. Therefore, the purpose of this study is to investigate the antecedents of Apple’s brand loyalty including brand identification, brand personality congruence, and reputation using the theory base of social identity (Halliday and Kuenzel, 2010).
Data were collected using an online survey composed of questions regarding brand identification, brand personality, reputation, brand loyalty, and demographics. Respondents were strongly favorable to Apple’s attractiveness, favorability, and distinctiveness. Results support the hypothesis that brand identity has a positive significant effect on reputation. It was also supported that brand identity is positively related to brand personality congruence, but there does not appear to be congruence between brand personality and an individual’s persona. Results show Apple brand identity and brand personality congruence is positively related to Apple brand loyalty and although respondents expressed price sensitivity to technology a strong majority indicated they would buy additional products from Apple.
شعری از جناب "مولانا"
باران که شدى مپرس ، این خانه ى کیست..
سقف حرم و مسجد و میخانه یکیست..
باران که شدى، پیاله ها را نشمار...
جام و قدح و کاسه و پیمانه یکیست...
باران ! تو که از پیش خدا مى آیی
توضیح بده عاقل و فرزانه یکیست...
بر درگه او چونکه بیفتند به خاک
شیر و شتر و پلنگ و پروانه یکیست
با سوره ى دل، اگر خدا را خواندى
حمد و فلق و نعره ى مستانه یکیست
این بى خردان، خویش، خدا مى دانند
اینجا سند و قصه و افسانه یکیست
از قدرت حق، هر چه گرفتند به کار
در خلقت حق، رستم و موریانه یکیست
گر درک کنى خودت خدا را بینى
درکش نکنى ، کعبه و بتخانه یکی است
هدف از این پژوهش بررسی تاثیر شخصیت برند بر وفاداری برند در صنعت خودرو هیوندا می باشد .
ﺗﺄﺛﯿﺮ ادراك ﻣﺼﺮفﮐﻨﻨﺪﮔﺎن از ﮐﺸﻮر ﻣﺒﺪا ﺑﺮﻧﺪ ﺑﻪ ﻋﻨﻮان ﯾﮏ اﺑﺰار ﻗﻮی ﺟﻬﺖ ﺷﻨﺎﺧﺖ ﻧﯿﺎز ﻣﺸﺘﺮی، اﻓﺰاﯾﺶ رﺿﺎﯾﺖ او و در ﻧﻬﺎﯾﺖ اﻓﺰاﯾﺶ ﺳﻮدآوری ﺳﺎزﻣﺎن ﮐﺎرﺑﺮد ﻓﺮاواﻧﯽ دارد
developing and testing a theory of the influence of the service brand on the
customer value–loyalty process.
توسعه جدایی مالکیت از مدیریت و لزوم ارزیابی عملکرد شرکت ها جستجوی علمی معیار های جدید مناسب ارزیابی عملکرد و نیز
متغیرهای موثر بر آن را تشدید نموده است
هر نام تجاری شخصیت خاص خود را دارد. نامهای تجاری که هویت و اهداف خود را مشخص و متمایز میساازد
و چهره ای ملموس و دوستانه از خود ارائه میدهند قادرند که با مشتریان خود ارتباطی غنی و سودمند برقارار کنناد و ناه
تنها بخشی ازقلب و ذهن آنها بلکه بخشی از زندگی روزمره مصرف کنندگان را تسخیر میکند